With the rise of ecommerce, packaging has become an increasingly important touchpoint for brands to make sustainable impressions on consumers. However, creating eco-friendly packaging that also protects products and suits business needs can be challenging. This article explores key strategies brands can implement to develop packaging that is good for the planet and their bottom line.

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Highlights

  • Choose Materials That Are Sustainable and Functional
  • Reduce Packaging Waste and Volume
  • Communicate Sustainability Efforts to Consumers
  • Partner With Specialists in Sustainable Packaging

Choose Materials That Are Both Sustainable and Functional

When selecting packaging materials, brands should aim for options that are renewable, compostable, and recyclable such as:

  • Kraft paper made from FSC-certified forests
  • Biodegradable corn starch packaging
  • Reusable organic cotton tote bags

The packaging must also meet functional needs like protecting products during shipping. Using single-material packages makes recycling simpler. Brands like G-Star RAW opt for 100% recycled cardboard boxes lined with compostable cellulose cushions.

Reduce Packaging Waste and Volume

Brands should eliminate unnecessary packaging materials that create excess waste. Inserts like plastic air pillows and excessive protective wrapping should be avoided. Using packaging efficiently minimizes dead space and lightweight designs reduce shipping emissions. Patagonia's guidelines dictate their packaging must use at least 45% recycled content and be 95% recyclable.

Communicate Sustainability Efforts to Consumers

Brands investing in eco-friendly packaging should inform consumers through messaging on boxes, websites, email campaigns, and social media. Promoting sustainability initiatives can boost brand image and sales. A survey found 20% of shoppers actively choose brands that share sustainability credentials. Outdoor clothing company Cotopaxi's impact report details how they eliminated over 1 million pounds of plastic waste through sustainable packaging.

Partner With Specialists in Sustainable Packaging

Developing effective sustainable packaging requires expertise. Brands should collaborate with packaging providers focused on eco-friendly materials and processes. Some valuable partner capabilities include:

  • Local factories to reduce shipping impacts
  • Renewable, recyclable, and reduced-waste packaging options
  • Experience helping brands improve sustainability

For example, Weavabel offers sustainable packaging collections and guidance for brands to become greener. The right partner makes it simpler for brands to do good through packaging.

The Future of Sustainable Packaging

As ecommerce continues growing rapidly, brands have tremendous opportunities to reduce environmental impacts through mindful packaging innovations. However, realizing sustainability goals requires making careful packaging decisions and partnering with experts. Brands proactive about implementing eco-friendly packaging will gain competitive advantages and satisfy consumer demand for improved social responsibility.